microsoft and yahoo
According to Kara Swisher of All Things Digital, Microsoft and Yahoo are close to reaching a new ad deal. Microsoft and Yahoo have long argued the particulars of this deal, but if all goes well, the deal could be announced within the next week, sources at both companies said.
The agreement is expected revolve around two main points:
* Microsoft would pay Yahoo several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo.
* Yahoo would take the lead in selling premium advertising for the companies.
According to ComScore, in the US for the month of June, the market share for search engines was divided as follows: Google with 65%, Yahoo with 19.5%, and Microsoft, with the launch of its new search engine Bing, with 8.4% .
According to Kara Swisher of All Things Digital, Microsoft and Yahoo are close to reaching a new ad deal. Microsoft and Yahoo have long argued the particulars of this deal, but if all goes well, the deal could be announced within the next week, sources at both companies said.
The agreement is expected revolve around two main points:
* Microsoft would pay Yahoo several billion dollars upfront to take over its search advertising business and guarantee certain payments back to Yahoo.
* Yahoo would take the lead in selling premium advertising for the companies.
According to ComScore, in the US for the month of June, the market share for search engines was divided as follows: Google with 65%, Yahoo with 19.5%, and Microsoft, with the launch of its new search engine Bing, with 8.4% .
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